Overview

Zefir Mall is one of Baku's major malls, located away from the hustle and bustle of the city. It serves as both an entertainment hub and a shopping destination, targeting families with children. Our task was to build the brand’s visual identity from scratch, including everything from the logo to signage.

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Solution

We developed a friendly and upbeat visual identity that played a central role across all touchpoints. The refined, slab serif font with rounded, soft edges complemented the visual identity perfectly. This cohesive style was also maintained in the iconography. We created a comprehensive design system for the mall, encompassing everything from the logo to wayfinding signage.

I was instrumental in creating the brand video and ensuring the brand identity was consistently applied across various mediums.

Created by Paradox Branding Studio