Client
Rock Rabbit
My Role
Logo and Identity Design
Project Type
Freelance
Location
San Francisco, USA
Scope
Branding
,
Year
2023
Rock Rabbit
Solution
One of the challenges was the inherent contradiction in the American pika's name. Despite being called a "rabbit," the pika lacks the iconic long ears, making it unsuitable as a direct mascot. To overcome this, we crafted a logo that encapsulates the essence of green home upgrades and streamlined processes without relying on the literal image of a rabbit.
The logo is a minimalist yet impactful design featuring an upward arrow created through natural negative space, symbolizing progress and streamlined efficiency. The calm, reassuring color palette and clean typography ensure the brand is approachable and memorable. The logo's primary shape is versatile, allowing for easy adaptation across various applications, from ID cards to billboards and outdoor advertising.
To enhance user engagement and experience, we developed several animated versions of the logo icon, which are used throughout the app. These animations not only make the interface more dynamic but also reinforce the brand's commitment to innovation and user-centric design. Additionally, we created and animated icons tailored for different user categories, ensuring a cohesive and intuitive experience across the platform.
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