Overview

Kaffeine Cafe, located in Baku, Azerbaijan, sought to establish a brand identity that emphasized the organic quality and superior standards of their products. Targeting a younger demographic keen on both quality and organic ingredients, the challenge was to create a scalable and versatile identity that was also minimalist and easily recognizable.

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Solution

To differentiate Kaffeine Cafe from the typical coffee shop, we avoided common elements like coffee beans and cups in the logo design. Our research revealed that latte art, especially the Rosetta pattern featuring leaves around a heart, was highly recognizable and associated with quality coffee experiences. This pattern became the basis for our logo, paired with a distinctive Gothic-style font that added a stylish and versatile element to the brand.

For the visual identity, we utilized the organic imprint of a coffee cup ring, some of which were created using real coffee to enhance the brand’s tactile and authentic feel. This approach reinforced the cafe’s commitment to organic products.

Social media and print layouts were designed to reflect the elegant lines of the logo, combined with bold and confident typography. This combination effectively communicated the brand’s philosophy and appealed to its target audience.